How to host an online launch for your money app
By SendPay Business · · 2 min read
You do not need a venue to launch. A short live session on a video call or social media lets your first customers meet the person behind the app, watch it work and ask questions before they sign up.
Pick a simple format
Thirty minutes is plenty: a quick hello, a live demo, then questions. Choose a time when your people are free, such as an evening or weekend.
Invite the right people
Start with people who already know you:
- Everyone on your waitlist.
- The community groups your customers belong to.
- Friends and early testers who can bring others.
Show, don't tell
Do a real sign-up and a real payment on screen. Seeing it work in minutes is more convincing than any slide.
Answer honestly
Be ready for questions about fees and who holds the money. Give straight answers, and say so if you don't know yet.
Follow up the same day
Send everyone the recording, the sign-up link and a thank-you note while the session is still fresh.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I plan the rest of launch day?
The launch day plan covers the whole day, hour by hour.
Launch day plan →How do I build a list to invite?
The waitlist guide covers collecting interested people before launch.
Build a waitlist →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.