How to build a waitlist before you launch your own money app
By SendPay Business · · 2 min read
The hardest day for a new app is the day nobody turns up. A simple waitlist, built in the weeks before launch, means you open with people already waiting to try it.
Start with one simple page
Your waitlist page needs only a few things:
- Your one-sentence pitch at the top.
- Who the app is for and what it will do.
- A box for an email address or phone number.
- A clear note on how you will use their details.
Ask one useful question
Add one optional question, such as "Where do you send money today?" or "What annoys you most about your bank?". The answers tell you what to build and what to say at launch.
Share it where your people are
Post the link in the WhatsApp groups, community pages and local places your future customers already use. Ask the first people who join to pass it on.
Keep in touch before launch
Send a short, honest update every week or two: what you have built, what you learned and when you expect to open. People who hear nothing forget they signed up.
Open in small waves
Invite a few people first, fix what they find, then open to the rest. Early users who feel looked after become the ones who tell their friends.
Stay honest
Only promise what the app will really do, never invent a countdown or fake numbers of people waiting, and say who provides the accounts and payments behind it.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What should my pitch say?
The free pitch builder writes a one-sentence pitch, headline and message to share.
Money app pitch builder →How do I plan launch day itself?
The launch day plan covers the week before, the day and the week after.
Launch day plan →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.