How to build a waitlist before you launch your own money app
By SendPay Business · · 2 min read
- 1Set up the plan once
- 2It renews on the same day each month
- 3Payments arrive without chasing
The hardest day for a new app is the day nobody turns up. A simple waitlist, built in the weeks before launch, means you open with people already waiting to try it.
Start with one simple page
Your waitlist page needs only a few things:
- Your one-sentence pitch at the top.
- Who the app is for and what it will do.
- A box for an email address or phone number.
- A clear note on how you will use their details.
Ask one useful question
Add one optional question, such as "Where do you send money today?" or "What annoys you most about your bank?". The answers tell you what to build and what to say at launch.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Share it where your people are
Post the link in the WhatsApp groups, community pages and local places your future customers already use. Ask the first people who join to pass it on.
Keep in touch before launch
Send a short, honest update every week or two: what you have built, what you learned and when you expect to open. People who hear nothing forget they signed up.
Open in small waves
Invite a few people first, fix what they find, then open to the rest. Early users who feel looked after become the ones who tell their friends.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Stay honest
Only promise what the app will really do, never invent a countdown or fake numbers of people waiting, and say who provides the accounts and payments behind it.
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
What should my pitch say?
The free pitch builder writes a one-sentence pitch, headline and message to share.
Money app pitch builder →How do I plan launch day itself?
The launch day plan covers the week before, the day and the week after.
Launch day plan →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.