How to grow your money app with local agents
By SendPay Business · · 2 min read
Money apps grew fastest in many countries because people could walk to a nearby shop to turn cash into app money and back again. If your customers still use cash, a few trusted local agents can make your app far easier to use.
Ask where people handle cash
Talk to potential customers and shopkeepers and ask:
- Where do you go to put money in or take it out today?
- How far is it, and what does it cost?
- Which shops do people in the area trust most?
- Would a shopkeeper want to earn a small fee for helping?
Choose trusted shops
Pick shops that are open long hours, well known and trusted by the community. Your agents are the face of your app for many customers.
Keep it simple and fair
Agents need clear rules, fair pay for each transaction and quick help when something goes wrong. Customers need to see the fee before they agree.
Grow agent by agent
Start with a few agents in one area and make them successful. Busy, happy agents attract customers, and other shopkeepers will ask to join.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I sign up shops in person?
The guide to visiting local shops covers what to say and bring.
Visit local shops →How do I protect customers from scams?
The scams guide covers keeping customers and agents safe.
Protect customers from scams →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.