How to grow your money app with construction workers
By SendPay Business · · 2 min read
Construction workers often move between sites and employers, are paid weekly or by the day, and many send part of their pay to family elsewhere. Cash wages are common and carrying them is risky. A money app that fits their week can become the first thing they open on payday.
Talk to workers and site bosses
Ask workers and the people who pay them:
- How and when are wages paid today?
- How do workers send money home, and what does it cost?
- What happens when a worker changes site or employer?
- What would make payday easier for the boss?
Make payday safe and quick
Being paid straight into an app means no cash to carry home from site. Show clearly when the money arrived and what is available to spend.
Make sending money home easy
Many workers send part of each week's pay to family. Show the full cost and the amount the family receives before they press send.
Grow crew by crew
Workers on the same site talk every day. One crew that likes your app will tell the next site they move to.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I build trust with people who move around?
The trust guide covers what new money app users need to see before they sign up.
Win trust →How do I spread the word on site?
The word of mouth guide covers getting customers to tell each other.
Word of mouth →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.