How to name your fintech app: picking a name customers will trust
By SendPay Business · · 2 min read
- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
People are careful about who they trust with their money, so the name of a money app matters more than most. A good one is short, easy to say, and sounds like somewhere your customers would be happy to keep their cash.
What makes a good money app name
- Short and easy to spell, so people can find it after hearing it once.
- Easy to say in the languages your customers speak.
- Says something about who it is for or what it does, or is simple enough to become a brand.
- Available as a web address and on the app stores and social media.
Words to be careful with
In the UK and many other countries, words like "bank" and "banking" are protected, and a business that isn't a bank generally can't use them in its name. Words that suggest a guarantee or a government link can also mislead. When in doubt, check the rules in each country you plan to serve.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Check it is free to use
0 of 4 done
Tick each step as you do it, so you can see what is left.
Where SendPay fits
SendPay's free payment app name generator gives you ideas in seconds. When you have a name, SendPay platforms let you launch accounts, cards, transfers and payment links under it, powered by licensed partners.
How it works
Money on its way- 1Pick who to pay and type the amount
- 2Tap send and it is on its way
- 3It lands in their account
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
Is there a free name generator?
Yes, SendPay's payment app name generator.
Payment app name generator →What is a white-label fintech platform?
A ready-built platform under your brand.
White-label fintech platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.