How to get your first fintech customers: a plain guide for new money apps
By SendPay Business · · 2 min read
The hardest customers for any money app are the first hundred. People need a reason to try somewhere new with their money, and a reason to trust it. Most successful launches start small, with a group of people the founder already understands.
Start with a group you know
A money app built for a specific group, such as a community sending money home, freelancers in one trade, or members of a club, is easier to explain and easier to spread by word of mouth than an app for everyone. Pick the group whose money problems you understand best.
Low-cost ways to reach people
- Talk to people in the group one by one, and sign up the first customers yourself.
- Ask community leaders, clubs or associations to introduce you.
- Write helpful guides that answer the questions your group searches for.
- Give happy customers an easy way to tell a friend.
Earn trust
Be clear about who holds the money and which licensed partners stand behind the service. Show real contact details, answer questions quickly, and never promise more than the app does. Trust grows faster from good service than from big claims.
Where SendPay fits
SendPay platforms let you launch accounts, branded Visa cards, transfers, payment links and crypto under your own name, powered by licensed partners, so you can spend your time on finding customers.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.