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How to get your first fintech customers: a plain guide for new money apps

By SendPay Business · · 2 min read

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The hardest customers for any money app are the first hundred. People need a reason to try somewhere new with their money, and a reason to trust it. Most successful launches start small, with a group of people the founder already understands.

Start with a group you know

A money app built for a specific group, such as a community sending money home, freelancers in one trade, or members of a club, is easier to explain and easier to spread by word of mouth than an app for everyone. Pick the group whose money problems you understand best.

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Low-cost ways to reach people

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Name your platform and watch it come to life

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What it does

Build mine

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Earn trust

Be clear about who holds the money and which licensed partners stand behind the service. Show real contact details, answer questions quickly, and never promise more than the app does. Trust grows faster from good service than from big claims.

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Where SendPay fits

SendPay platforms let you launch accounts, branded Visa cards, transfers, payment links and crypto under your own name, powered by licensed partners, so you can spend your time on finding customers.

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How it works

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

How do I name my app?

Picking a name customers will trust.

How to name your fintech app →
How do neobanks make money?

The main ways money apps earn.

How do neobanks make money? →
Is there a launch checklist?

Yes, a free step-by-step checklist.

Digital bank launch checklist →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.