How to grow your payments app with livestock traders and animal markets
By SendPay Business · · 2 min read
Livestock traders buy cattle, goats and sheep from farmers and sell them on at weekly animal markets, to butchers, to other farmers and to families before festivals. A single animal can cost a lot, so traders and buyers often travel with large amounts of cash, which is risky on the road. Sales also involve transport, feed and market fees. A payments app that moves big payments instantly on the spot, keeps a record of each sale and lets traders pay farmers and transporters can win these traders, and every farmer and buyer they deal with sees your app.
Talk to livestock traders
Ask local livestock traders:
- How do buyers pay you at the market, and how much cash do you carry?
- How do you pay the farmers you buy animals from?
- How do you pay for transport, feed and market fees?
- Are there busy seasons, such as before festivals, when sales jump?
Move big payments on the spot
Letting a buyer pay by phone the moment a deal is agreed means no bags of cash to count, carry or lose on the way home.
Keep a record of every sale
A clear record of who paid what for which animal helps traders settle disputes and see how each market day went.
Grow through the whole market
One animal market brings together farmers, traders, butchers and transporters. When a few traders use your app, the people they pay and get paid by see it working.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What about farmers?
The farmers guide covers being paid in seasons, often far from a bank branch, and buying supplies in bulk.
Farmers →What about market traders?
The market traders guide covers selling fast at a stall, often with poor signal and lots of cash, and keeping track of the day.
Market traders →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.