How to grow your money app with farmers
By SendPay Business · · 2 min read
Farmers often live far from bank branches, get paid in large amounts at harvest and spend in smaller amounts through the year. A money app that fits that rhythm can be very valuable to them.
Learn the farming year
Spend time with farmers and ask:
- When and how do they get paid for their crops or animals?
- How do they pay for seeds, feed and tools?
- How far is the nearest bank or cash point?
- Who do they trust for advice about money?
Work with the groups they belong to
Co-operatives, buyers and farmer groups are often trusted by their members. Working with them can reach many farmers at once.
Plan for weak signal
Rural areas often have slow or patchy internet. A light app, text message updates and clear offline instructions make a big difference.
Keep it simple and local
Use the local language and show every fee plainly. Farmers talk to each other, and trust earned in one village travels to the next.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I make my app work on slow internet?
The slow internet guide covers building for weak signal.
Work on slow internet →How do I work with savings groups?
The savings groups guide covers serving groups that save together.
Grow with savings groups →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.