Woman in a grey jacket

Build or buy a banking app? The honest trade-offs

By SendPay Business · · 2 min read

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

If you want to launch your own money app, the first big decision is whether to build it from scratch or start from a white-label platform. Both can work. The right choice depends on your budget, your timeline and how different your product needs to be.

What building from scratch involves

  • Hiring or paying developers for the apps, back office and integrations.
  • Finding and connecting licensed partners for accounts, cards and payments.
  • Building identity checks, security and compliance tools.
  • Maintaining and updating everything after launch.
Woman in a grey jumper using a laptop

When building makes sense

Building your own gives full control and can be right when your product is truly new, you have strong funding and an experienced technical team, and the way you handle money is itself your advantage.

Try it

Name your platform and watch it come to life

Type a name, tap a colour and pick what it does. The phone changes as you go.

Colour

What it does

Build mine

Design and preview your whole platform free, then launch when you are ready.

When buying makes sense

A white-label platform suits founders who want to test an idea, serve a niche or community, and get to market without a large engineering team. You trade some control for speed and a much lower upfront cost.

Four professionals in business attire

Building on SendPay

SendPay platforms are free to design and preview, from a Money Transfer Platform up to the full Business Account Platform, and you launch when you are ready. They run on licensed partners, and SendPay tells you in writing what applies before you launch.

Smiling man in a suit in a modern office

How it works

Money on its way
  1. Pick who to pay and type the amount
  2. Tap send and it is on its way
  3. It lands in their account

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

Which money app should I launch?

Answer a few questions and get a suggested platform type.

Which money app should I launch? →
Banking-as-a-service or white-label?

The two main ways to launch without building everything.

BaaS vs white-label →
What is a core banking system?

The ledger at the heart of any money app.

Core banking →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.