Smiling woman with glasses in an office

Build an app like PASHA Bank, under your own brand

By SendPay Business · · 3 min read

Your card, ready to use
  1. Your card appears in your app
  2. Tap it to pay in a shop
  3. See every payment as it happens

PASHA Bank, based in Baku and part of PASHA Holding, is one of Azerbaijan's leading banks for businesses. It started as somebody's idea, like every money app. Here's what you can learn from it, and how to launch your own digital account app with a branded card under your own name, with your own fees.

What PASHA Bank got right

Many small businesses in Azerbaijan still take cash, even as card and phone payments grow in Baku. A new money app can win by making getting paid simple for one group, such as small shops, tour guides or freelancers.

Woman seated, using a laptop

Where a new brand can win

You won't out-spend PASHA Bank. You win on focus: one community, one language, one type of customer or one corridor that a big app treats as an afterthought. Build the app those people would have designed for themselves, and they'll bring the next users with them.

Try it

Name your platform and watch it come to life

Type a name, tap a colour and pick what it does. The phone changes as you go.

Colour

What it does

Build mine

Design and preview your whole platform free, then launch when you are ready.

What you can launch under your own brand

A digital account app with a branded card is one of the templates, alongside payment links for invoices, a marketplace that pays its sellers and a membership platform. Each one carries your name, your colours and your domain, and the fee on every payment is yours to set.

Man at a desk in front of a computer

How it works, in a few clicks

Pick the template closest to your idea, type your platform name and preview every page before you launch.

0 of 5 done

Tick each step as you do it, so you can see what is left.

Your ticks are saved on this device.

Permissions: the honest part

The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration in Azerbaijan. We tell you in writing which permissions apply to your platform before you launch, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.

Man working on a laptop at a desk

How it works

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

Is SendPay Business connected to PASHA Bank?

No. We name PASHA Bank only to describe it. SendPay Business is an independent technology company, not a bank.

Can I copy PASHA Bank's name or look?

No. Their name, logo and colours belong to them. Build your own brand with its own name: the free name generator gives you ideas and opens your favourite straight in the builder.

Payment app name generator →
Can I call it a bank?

In most countries, "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform.

How much could my platform earn?

It depends on how many users you have, how much they move and the fee you set. Put your own numbers into the free calculator.

Platform earnings calculator →
Who else would I compete with in Azerbaijan?

The country guide names the biggest banks and money apps in Azerbaijan, and how a new brand can take them on.

Read the country guide →
Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.