Build an app like An Post Money, under your own brand
By SendPay Business · · 3 min read
An Post Money is the financial services brand of An Post, Ireland's postal service, offering accounts, cards and other money services at post offices and online. It started as somebody's idea, like every money app. Here's what you can learn from it, and how to launch your own digital account app with a branded card under your own name, with your own fees.
What An Post Money got right
An Post Money shows the power of reaching people through post offices in every town. A new money app can win in Ireland by serving people and small businesses that the big banks have left behind.
Where a new brand can win
You won't out-spend An Post Money. You win on focus: one community, one language, one type of customer or one corridor that a big app treats as an afterthought. Build the app those people would have designed for themselves, and they'll bring the next users with them.
What you can launch under your own brand
A digital account app with a branded card is one of the templates, alongside payment links for invoices, a marketplace that pays its sellers and a membership platform. Each one carries your name, your colours and your domain, and the fee on every payment is yours to set.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration in Ireland. We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Is SendPay Business connected to An Post Money?
No. We name An Post Money only to describe it. SendPay Business is an independent technology company, not a bank.
Can I copy An Post Money's name or look?
No. Their name, logo and colours belong to them. Build your own brand with its own name: the free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →Can I call it a bank?
In most countries, "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform.
How much could my platform earn?
It depends on how many users you have, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Who else would I compete with in Ireland?
The country guide names the biggest banks and money apps in Ireland, and how a new brand can take them on.
Read the country guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.