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What is a memecoin? Why joke cryptocurrencies swing so wildly

By SendPay Business · · 2 min read

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A memecoin is a cryptocurrency inspired by an internet joke, meme or trend rather than by a product or service. Its price is driven mainly by online attention, which makes it one of the riskiest kinds of crypto.

Where memecoins came from

Dogecoin was created in 2013 as a joke based on the Shiba Inu 'doge' meme. It grew a large following, and many copycat coins have been launched since, often themed on animals, celebrities or viral moments.

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Why the prices swing so much

Most memecoins have no product, cash flow or use behind them, so their price depends on how many people want to buy at that moment. A single social media post can send the price up or down sharply within hours.

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Risks to understand

  • Prices can fall close to zero and may never recover.
  • Many new memecoins are rug pulls or pump-and-dump schemes.
  • Some are hard to sell because few people are trading them.
  • Only use money you could afford to lose completely.
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Where SendPay fits

SendPay platforms let your customers buy, sell and hold crypto inside your own branded app, with assets held with regulated partners and a trading fee you set. SendPay tells you in writing which licences apply to your platform before you launch.

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How it works

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  2. Choose what it does
  3. Launch when you are ready

Why sign up

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  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

What is a coin's market cap?

Work out market cap from price and supply.

Crypto market cap calculator →
What is a rug pull?

When a project vanishes with the money.

Rug pulls →
What is volatility?

How much a price moves.

Volatility →
What is crypto market cap?

The total value of a coin.

Market cap →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.