How to start a payments app for event organisers: tickets, deposits and paying suppliers

By SendPay Business · · 2 min read

How to start a payments app for event organisers: tickets, deposits and paying suppliers

Event organisers take money from ticket buyers, stallholders and sponsors, then pay venues, performers and suppliers, often all in a few weeks. Big ticketing sites can take a large cut. A payments platform for small and mid-sized organisers can give them more control and faster access to their money.

What event organisers wantReaching themThings to watch

What event organisers want

  1. Payment links to sell tickets or places at workshops.
  2. Deposits and invoices for stallholders and sponsors.
  3. Quick transfers to performers and suppliers.
  4. Cards for event-day spending.

Reaching them

Organisers meet through venues, local arts and business networks, and event industry groups. Start with one type of event, such as markets, workshops or music nights, and grow through recommendations.

Things to watch

Be clear about refunds if an event is cancelled or moved. Keep fees simple, because organisers compare them against big ticketing sites.

Where SendPay fits

SendPay lets you launch your own payments platform under your brand, with GBP, EUR and USD accounts, transfers, branded Visa cards, payment links, invoices and subscriptions, powered by licensed partners. SendPay doesn't offer card machines, isn't a bank and doesn't offer lending.

Build it

Create your own financial platform.

Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.

Build my platform →

Questions people ask

Should I send a payment link or an invoice?

Links suit one-off payments; invoices suit formal bills.

Links vs invoices →
How do I start a bookings platform?

Combine bookings with deposits and payment links.

Bookings platforms →
How do I start a donations platform?

Help charities and causes collect gifts online.

Donations platforms →

Read next

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.