How to start a money app for diaspora communities: sending money home with trust

By SendPay Business · · 2 min read

How to start a money app for diaspora communities: sending money home with trust

Millions of people send part of their pay to family in another country. Many still use cash agents or services that feel built for someone else. A money app run by someone from the same community, who speaks the language and knows the needs, can win people over where big brands can't.

What senders wantReaching themThings to watch

What senders want

  1. Clear fees and exchange rates before they press send.
  2. Money that arrives quickly and reliably.
  3. An app and support in their own language.
  4. A way to track each transfer.

Reaching them

Diaspora communities meet at places of worship, community centres, shops, events and in WhatsApp groups. Trusted community leaders and local businesses are your best partners. Start with one community and one sending country.

Things to watch

Check which currencies and destination countries your platform can pay out to before you promise anything. Senders compare fees closely, so be exact and honest about them.

Where SendPay fits

SendPay lets you launch your own money app under your brand, with GBP, EUR and USD accounts, transfers, branded Visa cards, payment links, invoices and subscriptions, powered by licensed partners. Payouts are in GBP, EUR and USD only. SendPay isn't a bank and doesn't offer lending.

Build it

Create your own financial platform.

Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.

Build my platform →

Questions people ask

How do I plan a savings circle?

Work out the pot, the date of every turn and what your turn means.

Savings circle calculator →
What is a remittance?

Money a person sends to family or friends in another country.

Remittances explained →
What do international transfers cost?

A fee plus any markup on the exchange rate.

Transfer fees →
How do I build a money transfer app?

Start with a licensed partner platform rather than building from scratch.

Build a transfer app →

Read next

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.