How to grow your payments app with cheesemakers and small dairies
By SendPay Business · · 2 min read
Small cheesemakers and dairies make cheese, milk, butter, cream and yoghurt on the farm. They sell at farmers' markets and food fairs, from a farm shop or milk vending machine, online by post and wholesale to delis, cafés and restaurants. Christmas brings a rush of orders for whole cheeses and hampers, often paid in advance. A payments app that takes card payments at markets, sends payment links for online and Christmas orders and handles regular trade customers can win these producers, and every customer who pays sees your app.
Talk to cheesemakers and small dairies
Ask local cheesemakers and dairies:
- Where do you sell, and how do customers pay at markets and the farm shop?
- Do you sell online or take orders for Christmas?
- Do you supply delis, cafés or restaurants, and how quickly do they pay?
- Do you run tastings, tours or courses?
Take card payments at markets and the farm
Taking card and phone payments at markets and the farm shop helps cheesemakers sell whole cheeses and bigger orders, not only small pieces.
Send payment links for orders and trade customers
Payment links for online and Christmas orders, and regular links for delis and restaurants, get money in before the cheese goes out and cut down on chasing.
Grow through food producers and shops
Cheesemakers sell to delis and farm shops and share markets with other food producers. One cheesemaker on your app can bring the producers and shops around them.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What about delis and cheese shops?
The delis and cheese shops guide covers counter sales, hamper and party platter orders, and posting to customers further away.
Delis and cheese shops →What about veg box schemes and farm shops?
The veg box schemes and farm shops guide covers selling to the same customers week after week and taking regular payments and orders.
Veg box schemes and farm shops →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.