How to choose the one feature your money app launches with
By SendPay Business · · 2 min read
It is tempting to launch with everything: accounts, cards, transfers, savings and loans. But the apps people love almost all started with one job done better than anyone else.
Find the biggest pain
Ask your future customers what annoys them most about money today. The answer that comes up again and again is your first feature.
Match it to an app type
Most first features fit one of these:
- Sending money home or abroad: a transfer app.
- Paying and getting paid by phone: a wallet.
- Everyday spending with a card: an account app.
- Letting businesses take payments: a payments platform.
Do it better than anyone
Be clearer on fees, faster, easier to use or better at support in your customers' language. One real advantage beats five average features.
Add the next feature when people ask
Once customers use the first feature often, listen for what they ask for next. Growing from what people request keeps you building things that get used.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Which type of app should I launch?
The free quiz suggests an app type from three questions and your country.
Which money app should I launch? →What is the difference between the app types?
The comparison guide explains wallets, accounts and payment apps side by side.
Wallet vs account vs payments app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.