White-label crypto trading experience

Launch a crypto exchange experience under your own brand.

Create a branded customer journey for buying, selling and holding supported cryptoassets, with cash funding and withdrawals through connected providers. Build and preview the experience while you prepare the approvals required for launch.

What the platform includes

A complete customer experience, ready for your brand.

Buy, sell and hold

Give customers a clear portfolio and transaction journey for supported cryptoassets.

Cash in and cash out

Connect funding and withdrawal flows through the providers available to the approved platform.

Your market and fees

Choose the audience, supported experience and commercial model shown under your brand.

Owner visibility

Follow users, activity and enquiries from your platform console.

From idea to launch

How it works

  1. 1

    Choose the crypto template

    Start with the public site, customer pages and owner tools already assembled.

  2. 2

    Name and brand it

    Add your identity, colours, domain and the assets your audience recognises.

  3. 3

    Define the customer journey

    Choose the markets, features and fees the approved platform will offer.

  4. 4

    Prepare registration

    UK cryptoasset activity requires the relevant FCA registration before it begins.

  5. 5

    Launch after approval

    Publish on your domain when the provider and regulatory requirements are satisfied.

Requirements

In-scope UK cryptoasset activity requires FCA registration

A UK cryptoasset exchange or custodian generally needs FCA registration before carrying on the regulated activity, and crypto financial promotions are restricted. Building a preview does not grant permission to operate. SendPay Business provides technology, not legal advice or regulatory authorisation.

FCA: who needs to register for cryptoasset services ↗

Questions about crypto exchange platform

Can I build the exchange before FCA registration?

You can build and preview the technology and website. You must have the permissions that apply before carrying on the regulated activity.

Does SendPay Business provide FCA registration?

No. We can explain the likely requirement and introduce specialist support, but registration is made in your business's name and the FCA decides the outcome.

Can I choose which assets appear?

The proposed experience can be shaped around your audience, while actual asset availability depends on the connected provider and approved setup.

Can customers fund with ordinary currency?

Cash funding and withdrawals can be included where supported by the connected provider and your approved operating model.