How to start an online store platform: sell under your own brand with your own checkout
By SendPay Business · · 2 min read
An online store platform lets you sell your own products under your own brand, with your own checkout and order tracking, instead of renting space on someone else's marketplace. Customers buy from you directly and you keep the relationship.
What you need
- A product catalogue with clear photos, prices and stock.
- A checkout that takes payment in your own brand.
- Order tracking so customers know where their order is.
- A way to handle refunds and returns.
Why your own store beats a marketplace
Big marketplaces bring traffic but take a cut of every sale, set the rules and own the customer. With your own store you set prices, keep customer details and can sell to people again without paying for every repeat order.
Bring the traffic yourself
The trade-off is that you have to find customers. Social media, search, email lists and word of mouth all help, and a clear niche makes each of them work harder.
What it costs on SendPay
The SendPay Online Store Platform is a one-off £2,800 for your own branded store with checkout and order tracking. Payments are powered by licensed partners, and SendPay tells you in writing what applies before you pay.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What could the platform earn?
Work out fee income from your own numbers.
Platform earnings calculator →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.