How to start an online store platform: sell under your own brand with your own checkout
By SendPay Business · · 2 min read
- 1Customers pick what they want
- 2They pay by card at checkout
- 3The order lands with you
An online store platform lets you sell your own products under your own brand, with your own checkout and order tracking, instead of renting space on someone else's marketplace. Customers buy from you directly and you keep the relationship.
What you need
- A product catalogue with clear photos, prices and stock.
- A checkout that takes payment in your own brand.
- Order tracking so customers know where their order is.
- A way to handle refunds and returns.
Why your own store beats a marketplace
Big marketplaces bring traffic but take a cut of every sale, set the rules and own the customer. With your own store you set prices, keep customer details and can sell to people again without paying for every repeat order.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Bring the traffic yourself
The trade-off is that you have to find customers. Social media, search, email lists and word of mouth all help, and a clear niche makes each of them work harder.
Launching on SendPay
You can build and preview the SendPay Online Store Platform free, then launch your own branded store with checkout and order tracking when you are ready. Payments are powered by licensed partners, and SendPay tells you in writing what applies before you launch.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
What could the platform earn?
Work out fee income from your own numbers.
Platform earnings calculator →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.