How to start a crypto app for your community: buy, sell and hold under your brand
By SendPay Business · · 2 min read
Many people want to buy a little crypto but don't trust big exchanges or find them confusing. If you already lead a community, such as an investment club, a creator audience or a diaspora group, a simple branded app where members can buy, sell and hold crypto alongside everyday money can be a trusted first step.
What users want
- A simple way to buy and sell a few well-known coins.
- Clear prices and fees before they confirm.
- Crypto held alongside their everyday GBP, EUR or USD balance.
- Plain-English help in their own language.
Earning trust
Be honest that crypto prices can fall as well as rise and that people can lose money. Explain how assets are held and who the regulated partners are. Never promise returns.
Things to watch
Crypto rules differ by country and change often, and some countries limit how crypto can be advertised. Check the rules where your users live before you launch or promote the app.
Where SendPay fits
SendPay platforms let customers buy, sell and hold crypto, held with regulated partners, alongside GBP, EUR and USD accounts, powered by licensed partners. SendPay doesn't offer trading tools, DeFi or lending.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What could my own crypto exchange earn?
Work out monthly profit from trading fees and a spread, after your costs.
Crypto exchange business calculator →How do I start a crypto wallet app?
Start with a partner platform that handles custody and compliance.
Crypto wallet apps →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.