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Bull vs bear market: what the terms mean and how people spot them

By SendPay Business · · 2 min read

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A bull market is a long stretch when prices are mostly rising and buyers are confident. A bear market is a long stretch when prices are mostly falling and sellers are in charge. The terms are used for shares, crypto and other assets.

The usual rule of thumb

  • For shares, a fall of 20% or more from a recent high is widely called a bear market.
  • A rise of 20% or more from a recent low is often called the start of a bull market.
  • Crypto moves much further and faster, so a 20% swing can happen in days without anyone calling a new market.
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Why the names

The usual explanation is how each animal attacks: a bull thrusts its horns upward, while a bear swipes its paws downward.

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Nobody can call the turn

Bull and bear markets are usually only clear in hindsight. Prices can bounce inside a bear market or dip inside a bull market, and trying to time the exact turn is very hard, which is one reason some people spread their buying over time.

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Where SendPay fits

SendPay platforms let your customers buy, sell and hold crypto under your own brand, with a trading fee you set. Assets are held with regulated partners. This guide is general information, not advice.

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How it works

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SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

What was the yearly growth rate?

Work out the compound annual growth rate between two values.

CAGR calculator →
Would buying a little each month help?

See how regular buying averages your price.

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What is volatility?

How much and how fast a price moves.

What is volatility? →
What is crypto market cap?

A coin's price times the number in circulation.

Crypto market cap →
What is the Bitcoin halving?

When the reward for mining new Bitcoin is cut in half.

The Bitcoin halving →

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Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.